We don’t agree with gender clothing, we believe in freedom of choice.
Lets Talk About Gender
Why “No Gender Clothing”? We live in a gendered world where continuously, from clothing to gifts, toys and toiletries, we are forced to define a gender before making a purchase.
The separation between women’s and men’s has long defined apparel categorization, limiting people’s choices forcing them to follow the restrictions given by this gendered categorization, and we find this not only unfair but also discriminatory.
Gender clothing creates sexual division and this affects people who does not fit in those two categories.
As fashion designers we want people to embrace true affirmation of each individual’s gender identity and gender expression. We believe that style is intrinsically tied to identity, and every person should be able to wear whatever piece of clothing they think that will express their gender, status, mood, or preference. We want people to free themselves from social stereotypes.
We want fashion to go beyond common style conventions that usually associate certain colors and shapes with one of the two binary genders. We have to understand that gender is a spectrum rather than a binary system with two oposite concepts.
As designers we aim to have a deeper understand of this generation, changing antiquated business models and activating more tolerant, inclusive and progressive practices.