Why “No Gender”?
We don´t believe in gender clothing, we believe in the freedom of choice
LETS TALK ABOUT GENDER
We live in a gendered world where continuously, from clothing to gifts, toys and toiletries, we are forced to define a gender before making a purchase.
The separation between women’s and men’s has long defined apparel categorization, limiting people’s choices forcing them to follow the restrictions given by this gendered categorization, and we find this not only unfair but also discriminatory.
Gender clothing creates sexual division and this affects people who does not fit in those two categories.
As fashion designers we want people to embrace true affirmation of each individual’s gender identity and gender expression. We believe that style is intrinsically tied to identity, and every person should be able to wear whatever piece of clothing they think that will express their gender, status, mood, or preference. We want people to free themselves from social stereotypes.
We want fashion to go beyond common style conventions that usually associate certain colors and shapes with one of the two binary genders. We have to understand that gender is a spectrum rather than a binary system with two oposite concepts.
As designers we aim to have a deeper understand of this generation, changing antiquated business models and activating more tolerant, inclusive and progressive practices.
Our goal is to build a bridge between menswear and womenswear by meeting the clothing needs of all identities, breaking the rules of standard styling and ignoring stereotyped gender guidelines.
Atelier Odenoir´s Unisex style blurs the lines of gender, blending both masculine and feminine features. People can decide for themselves how feminine or masculine they will go, depending on how they style the clothes. We also encourage our customers to play with sizing to get very different looks.
All our garments are designed for fluid movement of both the spirit and the body, blurring boundaries around gender, body size, age, and so on, empowering all identities and promoting a more open-minded approach to fashion.